Product Name
Following the product name guidelines and formulae below will ensure customers experience consistency in their shopping journey. They’ll have clear and easy visibility of the most searched for product features right in the names of your products, in the same place across each category.
General Product Name Guidelines
Translation
The Home Depot makes professional French translations mandatory for all PIP elements. This is to ensure Quebec language law requirements are met with excellence.
If you need assistance with French translations, please contact Sematos for a solution at a cost: Étienne Audet at 581-705-3897.
Character Limits
Product names are limited to 100 characters in English and 130 characters in French, including spaces.
ENERGY STAR® Certified Products
For products which are currently ENERGY STAR® certified, please append the following to the end of the product name precisely as it appears here (do not include the quotation marks, and please note the space before and after the hyphen, as well as the all-uppercase format):
“ – ENERGY STAR®”
The above format should be applied to both the English and French names for applicable products.
The inclusion of “ – ENERGY STAR®” in a product name does not count against the character limit in either language.
Product Naming Formulae
Product Name Legend
- [ *** ] : required elements of the product name
- { *** } : desired and may only be supplied if it is applicable to that product
- “ *** ” : to be added as listed
Bathroom Vanities with Tops (Vanity Combo)
Product Naming Formula
Formule pour créer les noms des produits
EN: {Series} + [Product Width-inch] + {Product Depth-inch and/or "x" Height-inch (Add “W“, “D”, “H” after each dimension)} + {# of Drawers- "Drawer" or Shelves “-Shelf” or Doors “-Door”} + {Feature “-Corner-mounted”, “-Side-mounted”, “-Single-sink”, “-Double-sink”} + {“-Free-standing”, “-Wall-mounted”} + ["Vanity"] + {“in” Finish} + [“with”] + {"Material"} + ["Vanity Top in” Colour] + {Sink Shape “-Rectangle”, “-Round”, “-Oval”, “-Square”, “-Novelty”} + ["with [Colour] Basin(s)"]
FR : [«Meuble-lavabo»] + [«avec/à»] + [«dessus de meuble» + «couleur»] + [«avec/et» + «vasque(s)» + «couleur]»] + {forme du lavabo : «rectangulaire», «rond(e)», «ovale», «carré(e)», «fantaisie»} + {«à montage en coin», «à montage latéral», «autoportant», «à montage mural», «lavabo individuel», «double lavabo», «avec éclairages»} + {«à» + X nombre de : «X tiroirs», «X étagères» ou «X portes»} + {Série} + [«,»] + [largeur du produit ou hauteur en po] + [«,»] + [fini/matériau] + [«,»] + [«couleur»]
Example :
EN: Ellia 30-inch W x 20-inch D 2-Door & 1-Drawer Oak Wood Bathroom Vanity Single Undermount Sink with Engineered Carrera White Stone Top
FR : Ellia 30 pouces W x 20 pouces D 2 portes et 1 tiroir en bois de chêne Meuble-lavabo simple encastré avec dessus en pierre blanche Carrera d'ingénierie
Bathroom Vanities without Tops
EN: {Series} + [Product Width-inch] + {Product Depth-inch and/or "x" Height-inch (Add “W“, “D”, “H” after each dimension)} + {# of Drawers- "Drawer" or Shelves “-Shelf” or Doors “-Door”} + ["Vanity Cabinet"] + {"in" Finish} + {Feature “-Single”, “-Double”, “-Towel bar”, “-Open storage”}
FR : [«Meuble-lavabo»] + {«simple », «double», «porte-serviette», «rangement ouvert»] + {«à» + X nombre de : «X tiroirs», «X étagères» ou «X portes»} + {Série} + [«,»] + [largeur du produit ou hauteur en po] + [«,»] + [fini/matériau] + [«,»] + [«couleur»]
Example :
EN : Wellington 36in. Freestanding Bathroom Vanity Base Cabinet in White without Top - Fluted Door Design
FR: Wellington Meuble de Salle de Bain Autoportant 36 po. en Blanc Sans Plan de Travail - Design de Porte Incrustée à Rayures
Please note that not all of these may apply.
Other Products
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Vanity Sidesplashes and Backsplashes Panneaux latéraux anti-éclaboussures et dosserets pour meubles-lavabos
Product Naming Formula Formule pour créer les noms des produits
{Series} + [Product Length-inch] + [Material] + ["Sidesplash" or "Backsplash"] + {"in" Colour} + {Feature “-Universal”, “-Left”, “-Right”, “-Corner”}
[«Dosseret» ou «Panneau latéral anti-éclaboussures»] + {pose : «centrée», «à gauche», «à droite», «latéral»} + {Série} + [«,»] + [longueur en po] + [«,»] + [fini/matériau] + [«,»] + [couleur]
Product Naming Example Exemple de nom de produit
Granite Sidesplash in Beige
Panneau latéral anti-éclaboussures, granite, beige
Granite Backsplash in Marble White
Dosseret, granite, fini marbre, blanc
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Vanity Stool Tabourets pour coiffeuses
Product Naming Formula Formule pour créer les noms des produits
{Series} + {Width-inch "x" Height-inch} + {Product Type} + ["Vanity Stool"] + {"in" Colour} + {Feature “-Tufted”, “-Nail Head Trim”, “X-Base”, “-Mirror Inlays”, “-Skirted”, “-Storage, “-Adjustable”}
[«Tabouret pour coiffeuse»] + {type de produit} + {«capitonné
», «à bordure cloutée», «à pieds croisés», «avec incrustations miroir», «avec housse longue», «avec rangement», «ajustable»} + {Série} + [«,»] + {largeur en po x hauteur en po} + [«,»] + {couleur}
Product Naming Example Exemple de nom de produit
Adjustable Vanity Stool with Faux Fur in Pink
Tabouret de coiffeuse ajustable, fourrure synthétique, rose
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Vanity Finish Sample Exemples de finis pour meubles-lavabos
Product Naming Formula Formule pour créer les noms des produits
{Series} + {Size-inch or Dimensions-inch} + ["Vanity Finish Sample"] + {"in" Colour/Finish}
[«Exemple de fini pour meuble-lavabo»] + {Série} + [«,»] + [largeur du produit ou dimensions en po] + [«,»] + [fini/matériau] + [«,»] [couleur]
Product Naming Example Exemple de nom de produit
Haven Vanity Finish Sample in Espresso
Fini pour meuble-lavabo Haven, espresso
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Vanity Top Sample Exemples de dessus de meubles-lavabos
Product Naming Formula Formule pour créer les noms des produits
{Series} + {Size-inch or Dimensions-inch} + ["Vanity Top Sample"] + {"in" Colour/Finish}
[«Exemple de dessus pour meuble-lavabo»] + {Série} + [«,»] + [largeur du produit ou dimensions en po] + [«,»] + [fini/matériau] + [«,»] + [couleur]
Product Naming Example Exemple de nom de produit
Granite Vanity Top Sample in Rushmore Grey
Exemple de dessus de meuble-lavabo, granite, gris Rushmore
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Vanity Top with Basin Dessus de meubles-lavabos avec vasque
Product Naming Formula Formule pour créer les noms des produits
{Series} + [Product Width-inch] + {Product Depth-inch and/or "x" Height-inch (Add “W“, “D”, “H” after each dimension)} + {"Material"} + {Feature “-Corner-mounted”, “-Side-mounted”, “-Single-sink”, “-Double-sink”, “-Free-standing”, “-Wall-mounted”} + {Sink Shape “-Rectangle”, “-Round”, “-Oval”, “-Square”, “-Novelty”, “-Right-hand Basin or Left-hand basin”} + ["Vanity Top"] + ["in" Colour] + ["with [Colour] Basin(s)" (if applicable)]
[«Dessus de meuble»] + [«avec» + «vasque(s)» + «couleur]»] + {forme de lavabo : «rectangulaire», «ronde», «ovale», «carrée», «fantaisie», «vasque à droite», «vasque à gauche»} + {«à montage en coin», «à montage latéral», «lavabo individuel», «double lavabo», «autoportant», «à montage mural»} + {Série} + [«,»] + [largeur du produit ou hauteur en po] + [«,»] + [matériau] + [«,»] + [«couleur»]
Product Naming Example Exemple de nom de produit
Wave Granite Right-Hand Rectangle Basin Vanity Top in Carioca Stone
Dessus de lavabo Wave avec vasque à droite granite, pierre carioca
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Vanity Top without Basin Dessus de meubles-lavabos sans vasque
Product Naming Formula Formule pour créer les noms des produits
{Series} + [Product Width-inch] + {Product Depth-inch and/or "x" Height-inch (Add “W“, “D”, “H” after each dimension)} + {"Material"} + {Feature “-Corner-mounted”, “-Side-mounted”, “Free-standing”, “Wall mounted”} + ["Vanity Top"] + ["in" Colour]
[«Dessus de meuble-lavabo»] + {«à montage en coin», «à montage latéral», «autoportant», «à montage mural} + {Série} + [«,»] + [largeur du produit ou hauteur en po] + [«,»] + [matériau] + [«,»] + [«couleur»]
Product Naming Example Exemple de nom de produit
Carrara Wall-Mounted Marble Vanity Top in White
Dessus de meuble-lavabo à montage mural, marbre de Carrare blanc
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Other Autres
Product Naming Formula Formule pour créer les noms des produits
{Series} + {Size-inch or Dimensions-inch} + {Product Type} + [Product] + {"in" Colour/Finish} + {Quantity if more than 1 “(-Pack)"}
[Produit] + {type de produit} + {Série} + [«,»] + [largeur du produit ou hauteur en po] + [«,»] + [fini/matériau] + [«,»] + [«couleur»] + {quantité si plus d’1 : «X/paq.» ou « ens. de X»}
Product Naming Example Exemple de nom de produit
Vibes Tufted Double-Bench in Chrome and White
Double banc capitonné Vibes, chrome et blanc
Product Images
**More than half of eCommerce customers explore a product’s image gallery before doing anything else, including reading the product name.**
Please see our Images Guide for complete information on image size, formatting, and general rules and best practices.
Please note that all images must have a native resolution of 1000x1000 pixels or greater to ensure clarity. It is not permissible to “scale up” a low-resolution image to meet this requirement.
Minimum of 3 JPG (.jpg) images per product.
Image Type |
Example |
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Primary image Product on a white background with no text on the image. The image should include only items that come with the product. (Req) |
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Lifestyle image Product in a styled bathroom (Req) |
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Dimensions diagram Showing the dimensions of the product (Req) |
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All angle images Side views, Front open, Top-down, Drawer open, Storage depth |
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Close-ups Hardware (e.g. with knobs if included), Materials, Finish, Door hinges, Faucet Holes |
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Parts images Parts included in the box on a white background |
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Infographics images For product features. Should be bilingual in Eng & Fr. |
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Warranty Icon for Warranty |
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Other Digital Assets
Digital Assets |
Recommended |
| 360 Spin | If available. Please see requirements and instructions. |
| Intro Video | Features of the product and showing the product in use (En and FR) |
| Install Video | Assembly and Installation (En and FR) |
Marketing Copy
800 characters in English & 1000 characters in French
- The overview is a description of the product, laying out its features and should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).
- The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.
Example: Store your bathroom essentials in this American Classics 24-inch Mirrored Medicine Cabinet in Espresso. The tri-view design offers multiple viewing angles and complements your bath décor. The adjustable shelves accommodate a variety of container shapes and sizes for versatile storage options.
Feature Bullets
Minimum 6 Bullets per product. Maximum 200 characters per bullet.
Note: It is recommended to use the following feature bullets (that are applicable) listed in the sequence orders below: (You can add whatever applies to the product and is not included in this list)
Product Features/ Attributes
While onboarding, please ensure that all requested attribute information for your product is accurately completed.
PDFs
- Manuals and Cutouts (installation templates) if applicable
- Warranty details
- Installation manuals
Warranty
Please fill in the warranty line in both English and French. Maximum 200 characters in English; Maximum 260 characters in French.
EXAMPLE OF ACCEPTABLE DIGITAL CONTENT
Image Guide
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