Product Name
Following the product name guidelines and formulae below will ensure customers experience consistency in their shopping journey. They’ll have clear and easy visibility of the most searched for product features right in the names of your products, in the same place across each category.
General Product Name Guidelines
Translation
The Home Depot makes professional French translations mandatory for all PIP elements. This is to ensure Quebec language law requirements are met with excellence.
If you need assistance with French translations, please contact Sematos for a solution at a cost: Étienne Audet at 581-705-3897.
Character Limits
Product names are limited to 100 characters in English and 130 characters in French, including spaces.
ENERGY STAR® Certified Products
For products which are currently ENERGY STAR® certified, please append the following to the end of the product name precisely as it appears here (do not include the quotation marks, and please note the space before and after the hyphen, as well as the all-uppercase format):
“ – ENERGY STAR®”
The above format should be applied to both the English and French names for applicable products.
The inclusion of “ – ENERGY STAR®” in a product name does not count against the character limit in either language.
Product Naming Formulae
Product Name Legend
- [ *** ] : required elements of the product name
- { *** } : desired and may only be supplied if it is applicable to that product
- “ *** ” : to be added as listed
Refrigerator | Réfrigérateurs
Product Naming Formula
Formule pour créer les noms des produits
{Series} + [Width “-inch”] + {Capacity “cu. ft.”} + {“Counter-Depth”, “Apartment-Size”, “Built-In”, “Panel-Ready”, “Retro”, “Solar-Powered”, “Propane”} + {“Smart”} + [“Top Freezer”, “Bottom Freezer”, “Side-by-Side”] + {“French Door”, “Four Door”} + [“Refrigerator”] + {“with”} + {“Ice Maker” or Other Feature} + [“in” Colour/Finish]
[«Réfrigérateur»] + {«juxtaposé»} + {«encastré», «intelligent», «rétro», «à profondeur de comptoir», «solaire», «au propane» ou «pour appartement»} + {«à deux battants» ou «à quatre portes»} + {«prêt à recevoir un panneau»} + {«à» ou «avec»} + {«appareil à glaçons» ou autre caractéristique} + [«à congélateur»] + [«supérieur» ou «inférieur»] + {gamme} + [«,»] + [largeur en po] + {«,»} + {capacité en pi³} + [«,»] + [couleur ou fini]
Product Naming Example
Exemples de noms de produits
33-inch 20.5 cu. ft. Counter-Depth Bottom Freezer Refrigerator in White
Réfrigérateur à profondeur de comptoir à congélateur inférieur, 33 po, 20,5 pi³, blanc
33-inch 28 cu. ft. Counter-Depth French Door Refrigerator in White
Réfrigérateur à profondeur de comptoir à deux battants, 33 po, 28 pi³, blanc
33-inch 24.6 cu. ft. Counter-Depth Built-In Side-by-Side Refrigerator in Black
Réfrigérateur juxtaposé encastré à profondeur de comptoir, 33 po, 24,6 pi³, noir
33-inch 19 cu. ft. Counter-Depth Top Freezer Refrigerator in Stainless Steel
Réfrigérateur à profondeur de comptoir à congélateur supérieur, 33 po, 19 pi³, acier inoxydable
Ganymede 33-inch 18 cu. ft. Counter-Depth Bottom Freezer French Door Refrigerator in Stainless Steel
Réfrigérateur à profondeur de comptoir à deux battants à congélateur inférieur Ganymede, 33 po, 18 pi³, acier inoxydable
Omega 36-inch 29 cu. ft. Panel-Ready Side-by-Side Refrigerator
Réfrigérateur juxtaposé prêt à recevoir un panneau Omega, 36 po, 29 pi³
Trench 24-inch 11 cu. ft. Apartment-Size Top Freezer Refrigerator in White
Réfrigérateur pour appartement à congélateur supérieur Trench, 24 po, 11 pi³, blanc
Allure 30-inch 18 cu. ft. Bottom Freezer French Door Refrigerator with Ice Maker in Black
Réfrigérateur à deux battants avec appareil à glaçons à congélateur inférieur Allure, 30 po, 18 pi³, noir
Freezerless Refrigerator | Réfrigérateurs sans congélateur
Product Naming Formula
Formule pour créer les noms des produits
{Series} + [Width “-inch”] + {Capacity “cu. ft.”} + {“Counter-Depth”, “Built-In”, “Commercial”, “Retro”} + [“Freezerless Refrigerator”] + {“with” door feature and/or other feature} + [“in” Colour/Finish]
[«Réfrigérateur»] + {«commercial», «rétro», «encastré» ou «à profondeur de comptoir»] + {«à» ou «avec»} + {caractéristique de porte ou autre caractéristique} + {«sans congélateur»} + {gamme} + [«,»] + [largeur en po] + {«,»} + {capacité en pi³} + [«,»] + [couleur ou fini]
Product Naming Example
Exemples de noms de produits
33-inch 20.5 cu. ft. Counter-Depth Freezerless Refrigerator in White
Réfrigérateur à profondeur de comptoir sans congélateur, 33 po, 20,5 pi³, blanc
Allure 30-inch 18 cu. ft. Retro Freezerless Refrigerator in Cola Red
Réfrigérateur rétro sans congélateur Allure, 30 po, 18 pi³, rouge Cola
Omega 54-inch 48 cu. ft. Commercial Freezerless Refrigerator with Sliding Glass Doors in Black
Réfrigérateur commercial à portes coulissantes en verre sans congélateur Omega, 54 po, 48 pi³, noir
Product Images
**More than half of eCommerce customers explore a product’s image gallery before doing anything else, including reading the product name.**
Please see our Images Guide for complete information on image size, formatting, and general rules and best practices.
Please note that all images must have a native resolution of 1000x1000 pixels or greater to ensure clarity. It is not permissible to “scale up” a low-resolution image to meet this requirement.
Primary Image
For all appliances, the primary image should be a front-facing cut-out image of the appliance on a white background.
The primary image should also:
- Be free of text, logos, badges, etc.
- Provide an accurate depiction of the appliance
- Show the appliance with all doors and drawers in the closed position
- Not include elements that are sold separately (such as water filter replacements)
Examples
Gallery Images
The quantity and quality of images in the gallery are both important determining factors in a customer’s decision to consider a given product. It’s imperative to display enough images that provide simple, visual answers to customers’ most common questions.
Image Quantity
For all appliance categories, a minimum of 5 gallery images is recommended. A product with fewer than 5 images in the gallery runs the risk of being passed over by customers who may consider a lack of images to be a red flag or a reason to mistrust a product.
There is no maximum number of images recommended for appliance categories, however images that are too similar to one another (e.g. images of a product from just slightly different angles that do not add any new information for the customer) or images that are difficult to comprehend should be discarded as they will frustrate customers. More is not always better.
Refrigerator / Freezerless Refrigerator Image Recommendations
Image Type |
Examples |
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Dimensions diagram Used to provide visual sizing references for the product, allowing the customer to ensure the right fit in their space. You may include a separate image with the appliance doors open to diagram the interior capacity in cubic feet. |
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Multiple angles Show the appliance from multiple angles in separate images. Each new angle should supply new information to the customer. This both helps the customer understand the product and provides visual context for feature callout images. Angle images can include:
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Feature callouts Show each key feature in a separate image. Features can be shown in use if applicable. Feature callouts can include:
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Lifestyle Used to display the appliance installed in a kitchen, and to provide a sense of scale and size. Feel free to include multiple angles in separate images of the appliance in use and at rest. |
Marketing Copy
Please see our Marketing Copy Guide for general guidelines including length requirements.
Marketing copy should primarily focus on the various features of the overall product, as well as the benefits of those features and potential use cases. It should be informative and easy to read in about 1 to 3 minutes. Suggested subjects are listed below.
Don’t be afraid to re-iterate on information that’s also provided in the feature bullets. Many customers gravitate to either the feature bullets or marketing copy to consume product information in whichever way suits them best.
Marketing copy is an ideal place to include common search terms that will make your product more visible on search engines like Google and Bing as well as homedepot.ca’s on-site search function. Suggested search keywords are listed below.
Finally, break up longer marketing copy into shorter paragraphs to avoid presenting the customer with a “wall of text” that feels too dense or otherwise unapproachable.
Refrigerator
Suggested Subjects
- Storage capacity
- Organization features
- Versatility (adjustable shelves, reversible doors, etc.)
- Specific refrigeration features
- Water dispenser and ice maker
- Design and finish
Recommended Keywords (if applicable)
- Counterdepth / counter depth fridge/refrigerator
- Apartment size / compact fridge/refrigerator
- Panel ready fridge/refrigerator
- French door / bottom freezer / side by side / double door / four door / top freezer fridge/refrigerator
- Built in / in built fridge/refrigerator
- Refrigerator with ice dispenser
- Fridge with screen / display fridge
Freezerless Refrigerator
Suggested Subjects
- Storage capacity
- Organization features
- Versatility (adjustable shelves, reversible doors, etc.)
- Specific refrigeration features
- Water dispenser and ice maker
- Design and finish
Recommended Keywords (if applicable)
- Counterdepth / counter depth fridge/refrigerator
- Apartment size / compact fridge/refrigerator
- Panel ready fridge/refrigerator
- Freezerless fridge / all fridge refrigerator
- Commercial fridge/refrigerator
- Built in / in built fridge/refrigerator
- Fridge with screen / display fridge
- Fridge/refrigerator without freezer
Feature Bullets
Please see our Feature Bullets Guide for general guidelines including length requirements.
Feature bullets are specifically for calling out the individual features of your product, and explaining the benefits of those features. With feature-forward products such as major appliances, the feature bullets section of the product page is vitally important.
Feature bullets should be short and to the point, avoiding any flowery language. They should also explain the feature and associated benefit with specificity, in simple language, leaving the customer informed and confident in their knowledge.
Each bullet should focus on one feature and its associated benefits.
Aim for 8 to 15 bullets per product. Bullets should be less than 200 characters each, including spaces.
Suggested feature bullet subjects are listed below. Depending on the appliance, it may take multiple bullets to address some of the suggested subjects.
Refrigerator
- Water and Ice dispenser feature and benefit
- Icemaker feature and benefit
- Water filter feature and benefit
- Controls feature and benefit
- Temperature management feature and benefit
- Fresh food shelves feature and benefit
- Crispers, meat drawers, wine racks, can racks, egg bins feature and benefit
- Door storage feature and benefit
- Capacity and dimensions feature and benefit
- Freezer storage feature and benefit
- Convenience feature and benefit
- Special appearance feature and benefit
- Panel-ready disclaimer (requires panel installation)
- Light type feature and benefit
- Number of doors/drawers
- Installation feature and benefit
Freezerless Refrigerator
- Controls feature and benefit
- Temperature management feature and benefit
- Fresh food shelves feature and benefit
- Crispers, meat drawers, wine racks, can racks, egg bins feature and benefit
- Door storage feature and benefit
- Capacity and dimensions feature and benefit
- Convenience feature and benefit
- Special appearance feature and benefit
- Panel-ready disclaimer (requires panel installation)
- Light type feature and benefit
- Number of doors/drawers
- Installation feature and benefit