Product Name
Following the product name guidelines and formulae below will ensure customers experience consistency in their shopping journey. They’ll have clear and easy visibility of the most searched-for product features right in the names of your products, in the same place across each category.
General Product Name Guidelines
Translation
The Home Depot makes professional French translations mandatory for all PIP elements. This is to ensure Quebec language law requirements are met with excellence.
If you need assistance with French translations, please contact Sematos for a solution at a cost: Étienne Audet at 581-705-3897.
Character Limits
Product names are limited to 100 characters in English and 130 characters in French, including spaces.
ENERGY STAR® Certified Products
For products which are currently ENERGY STAR® certified, please append the following to the end of the product name precisely as it appears here (do not include the quotation marks, and please note the space before and after the hyphen, as well as the all-uppercase format):
“ – ENERGY STAR®”
The above format should be applied to both the English and French names for applicable products.
The inclusion of “ – ENERGY STAR®” in a product name does not count against the character limit in either language.
Product Naming Formulae
Product Name Legend
- [ *** ] : required elements of the product name
- { *** } : desired and may only be supplied if it is applicable to that product
- “ *** ” : to be added as listed
Dryer | Sécheuses
Product Naming Formula
Formule pour créer les noms des produits
{Series} + [Capacity cu. ft.] + {Width-inch or “Small” or “Compact” or “Apartment-Size”} + {“Stackable” or “Portable”} + {“Smart”} + {“Front Load” or "Top Load”} + [“Electric” or “Gas”] + {“Ventless”} + [“Dryer”] + {“with” Best Feature} + {“,”} + {“High-Efficiency”} + [“in”] + [Colour/Finish]
{«Petite»} + [«sécheuse» ou «Sécheuse»] + {«sans évents»} + [type d’alimentation : «électrique» ou «à gaz»] + {«à chargement frontal» ou «à chargement par le dessus»} + {«à haut rendement»} + {«intelligente»} + {«empilable» ou «portative»} + {«compacte» ou «pour appartement»} + {«à» ou «avec»} + {meilleure caractéristique} + {gamme} + {«,»} + {largeur en po} + [«,»] + [capacité en pi³] + [«,»] + [couleur ou fini]
Product Naming Example
Exemples de noms de produits
7.5 cu. ft. Front Load Electric Dryer in Platinum
Sécheuse électrique à chargement frontal, 7,5 pi³, platine
500 Series 24-inch 4.0 cu. ft. Stackable Smart Electric Ventless Dryer, High-Efficiency, in White
Sécheuse sans évents électrique à haut rendement intelligente empilable série 500, 24 po, 4,0 pi³, blanc
7.5 cu. ft. Stackable Front Load Electric Dryer with Sensor Dry in White
Sécheuse électrique à chargement frontal empilable avec système Sensor Dry, 7,5 pi³, blanc
Product Images
**More than half of eCommerce customers explore a product’s image gallery before doing anything else, including reading the product name.**
Please see our Images Guide for complete information on image size, formatting, and general rules and best practices.
Please note that all images must have a native resolution of 1000x1000 pixels or greater to ensure clarity. It is not permissible to “scale up” a low-resolution image to meet this requirement.
Primary Image
For all appliances, the primary image should be a front-facing cut-out image of the appliance on a white background.
The primary image should also:
- Be free of text, logos, badges, etc.
- Provide an accurate depiction of the appliance
- Show the appliance with all doors, drawers, and hatches in the closed position
- Not include elements that are sold separately (such as pedestals or stacking kits)
Example
Gallery Images
The quantity and quality of images in the gallery are both important determining factors in a customer’s decision to consider a given product. It’s imperative to display enough images that provide simple, visual answers to customers’ most common questions.
Image Quantity
For all appliance categories, a minimum of 5 gallery images is recommended. A product with fewer than 5 images in the gallery runs the risk of being passed over by customers who may consider a lack of images to be a red flag or a reason to mistrust a product.
There is no maximum number of images recommended for appliance categories, however images that are too similar to one another (e.g. images of a product from just slightly different angles that do not add any new information for the customer) or images that are difficult to comprehend should be discarded as they will frustrate customers. More is not always better.
Dryer Image Recommendations
Image Type |
Examples |
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Dimensions diagram Used to provide visual sizing references for the product, allowing the customer to ensure the right fit in their space. You may include a separate image with the appliance door open to diagram the interior capacity in cubic feet. |
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Multiple angles Show the appliance from multiple angles in separate images. Each new angle should supply new information to the customer. This both helps the customer understand the product and provides visual context for feature callout images. Angle images can include:
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Feature callouts Show each key feature in a separate image. Features can be shown in use if applicable. Feature callouts can include:
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Lifestyle Used to display the appliance installed in a home, and to provide a sense of scale and size. Feel free to include multiple angles in separate images of the appliance in use and at rest. |
Marketing Copy
Please see our Marketing Copy Guide for general guidelines including length requirements.
Marketing copy should primarily focus on the various features of the overall product, as well as the benefits of those features and potential use cases. It should be informative and easy to read in about 1 to 3 minutes. Suggested subjects are listed below
Don’t be afraid to re-iterate on information that’s also provided in the feature bullets. Many customers gravitate to either the feature bullets or marketing copy to consume product information in whichever way suits them best.
Marketing copy is an ideal place to include common search terms that will make your product more visible on search engines like Google and Bing as well as homedepot.ca’s on-site search function. Suggested search keywords are listed below.
Finally, break up longer marketing copy into shorter paragraphs to avoid presenting the customer with a “wall of text” that feels too dense or otherwise unapproachable.
Suggested Subjects
- Smart features
- Specific drying features (steam, etc.)
- Efficiency
- Design and finish
Recommended Keywords (if applicable)
- Dryer / Clothes dryer / Dryer machine
- Tumble dryer / Heat pump dryer / Condenser
- Gas dryer / Electric dryer
- Stackable / Stacking
- Ventless / Ductless
- Small / Apartment size / Compact / Portable
Feature Bullets
Please see our Feature Bullets Guide for general guidelines including length requirements.
Feature bullets are specifically for calling out the individual features of your product, and explaining the benefits of those features. With feature-forward products such as major appliances, the feature bullets section of the product page is vitally important.
Feature bullets should be short and to the point, avoiding any flowery language. They should also explain the feature and associated benefit with specificity, in simple language, leaving the customer informed and confident in their knowledge.
Each bullet should focus on one feature and its associated benefits.
Aim for 8 to 15 bullets per product. Bullets should be less than 200 characters each, including spaces.
Suggested feature bullet subjects are listed below. Depending on the appliance, it may take multiple bullets to address some of the suggested subjects.
- Capacity (cu. ft.) feature and benefit
- Number and type of dry cycles feature and benefit
- Drum feature and benefit
- Controls feature and benefit
- Steam feature and benefit
- Temperature options feature and benefit
- Moisture sensor feature and benefit
- Sound reduction feature and benefit
- Wrinkle reduction options feature and benefit
- End-of-cycle signal feature and benefit
- Ventless / ductless feature and benefit
- Appearance/design feature and benefit
- Stacking kit compatibility (with front load washers only)
- Matching washer model number
- Pedestal disclaimer (pedestal not included)
- Additional convenience feature
- Included dryer accessories feature and benefit
- Required items not included
- Installation feature and benefit