Product Name
Following the product name guidelines and formulae below will ensure customers experience consistency in their shopping journey. They’ll have clear and easy visibility of the most searched-for product features right in the names of your products, in the same place across each category.
General Product Name Guidelines
Translation
The Home Depot makes professional French translations mandatory for all PIP elements. This is to ensure Quebec language law requirements are met with excellence.
If you need assistance with French translations, please contact Sematos for a solution at a cost: Étienne Audet at 581-705-3897.
Character Limits
Product names are limited to 100 characters in English and 130 characters in French, including spaces.
ENERGY STAR® Certified Products
For products which are currently ENERGY STAR® certified, please append the following to the end of the product name precisely as it appears here (do not include the quotation marks, and please note the space before and after the hyphen, as well as the all-uppercase format):
“ – ENERGY STAR®”
The above format should be applied to both the English and French names for applicable products.
The inclusion of “ – ENERGY STAR®” in a product name does not count against the character limit in either language.
Product Naming Formulae
Product Name Legend
- [ *** ] : required elements of the product name
- { *** } : desired and may only be supplied if it is applicable to that product
- “ *** ” : to be added as listed
Wall Oven | Fours encastrés
Product Naming Formula
Formule pour créer les noms des produits
{Series} + [Width “-inch”] + {“Double”} + [“Gas” or “Electric”] + {“French Door”} + {“Smart”} + [“Wall Oven”] + {“and Microwave Combo”} + {“with”} + {“Convection”, “Air Fryer”, “Warming Drawer”, “Self-Cleaning”, and/or other feature} + [“in” Colour/Finish]
[«Four encastré»] + {«double»} + {«intelligent»} + {«à deux battants»} + [type d’alimentation : «électrique» ou «à gaz»] + {«à convection», «à friteuse à air chaud», «à tiroir chauffe-plats», «autonettoyant» ou autre particularité} + {«et»} + {«four à micro-ondes»} + {gamme} + [«,»] + [largeur en po] + [«,»] + [couleur ou fini]
Product Naming Examples
Exemples de noms de produits
Profile 30-inch Gas Wall Oven with Self-Cleaning in Black
Four encastré à gaz autonettoyant Profile, 30 po, noir
Profile 30-inch Double Electric Wall Oven with Self-Cleaning and Convection in Black
Four encastré double électrique à convection autonettoyant Profile, 30 po, noir
Graff 30-inch Electric Wall Oven with Convection and Warming Drawer in Black
Four encastré électrique à convection et à tiroir chauffe-plats Graff, 30 po, noir
Profile 24-inch Air Fryer Double Gas French Door Wall Oven in Stainless Steel
Four encastré double à deux battants à gaz à friteuse à air chaud Profile, 24 po, acier inoxydable
Aster 36-inch Electric Wall Oven and Microwave Combo with Steam Clean in Black Stainless Steel
Four encastré électrique à nettoyage à la vapeur et four à micro-ondes Aster, 36 po, acier inoxydable noir
Product Images
**More than half of eCommerce customers explore a product’s image gallery before doing anything else, including reading the product name.**
Please see our Images Guide for complete information on image size, formatting, and general rules and best practices.
Please note that all images must have a native resolution of 1000x1000 pixels or greater to ensure clarity. It is not permissible to “scale up” a low-resolution image to meet this requirement.
Primary Image
For all appliances, the primary image should be a front-facing cut-out image of the appliance on a white background.
The primary image should also:
- Be free of text, logos, badges, etc.
- Provide an accurate depiction of the appliance
- Show the appliance with all doors and drawers in the closed position
Example
Gallery Images
The quantity and quality of images in the gallery are both important determining factors in a customer’s decision to consider a given product. It’s imperative to display enough images that provide simple, visual answers to customers’ most common questions.
Image Quantity
For all appliance categories, a minimum of 5 gallery images is recommended. A product with fewer than 5 images in the gallery runs the risk of being passed over by customers who may consider a lack of images to be a red flag or a reason to mistrust a product.
There is no maximum number of images recommended for appliance categories, however images that are too similar to one another (e.g. images of a product from just slightly different angles that do not add any new information for the customer) or images that are difficult to comprehend should be discarded as they will frustrate customers. More is not always better.
Wall Oven Image Recommendations
Image Type |
Examples |
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Dimensions diagram Used to provide visual sizing references for the product, allowing the customer to ensure the right fit in their space.
You may include a separate image with the oven door(s) open to diagram the interior capacity in cubic feet. |
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Multiple angles Show the appliance from multiple angles in separate images. Each new angle should supply new information to the customer. This both helps the customer understand the product and provides visual context for feature callout images. Angle images can include:
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Feature callouts Show each key feature in a separate image. Features can be shown in use if applicable. Feature callouts can include:
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Lifestyle Used to display the appliance installed in a kitchen, and to provide a sense of scale and size. Feel free to include multiple angles in separate images of the appliance in use and at rest. |
Marketing Copy
Please see our Marketing Copy Guide for general guidelines including length requirements.
Marketing copy should primarily focus on the various features of the overall product, as well as the benefits of those features and potential use cases. It should be informative and easy to read in about 1 to 3 minutes.
Don’t be afraid to re-iterate information that’s also provided in the feature bullets. Many customers gravitate to either the feature bullets or marketing copy to consume product information in whichever way suits them best.
Marketing copy is an ideal place to include common search terms that will make your product more visible on search engines like Google and Bing as well as homedepot.ca’s on-site search function.
Finally, break up longer marketing copy into shorter paragraphs to avoid presenting the customer with a “wall of text” that feels too dense or otherwise unapproachable.
Suggested Subjects
- Flexibility or versatility of the appliance
- Convenience features for home cooks
- Smart features
- Specific cooking features (like air fry, convection, bread proofing, etc.)
- Safety features (auto-shut-off, etc.)
- Double oven / microwave
- Warming features
- Design and finish
Recommended Keywords (if applicable)
- Built in oven / Wall mount oven
- Oven and microwave combo / combination
- Double wall oven / Single wall oven
- Warming drawer / heating drawer
- Gas / Electric
- French door oven / Double door wall oven
Feature Bullets
Please see our Feature Bullets Guide for general guidelines including length requirements.
Feature bullets are specifically for calling out the individual features of your product, and explaining the benefits of those features. With feature-forward products such as major appliances, the feature bullets section of the product page is vitally important.
Feature bullets should be short and to the point, avoiding any flowery language. They should also explain the feature and associated benefit with specificity, in simple language, leaving the customer informed and confident in their knowledge.
Each bullet should focus on one feature and its associated benefits.
Aim for 8 to 15 bullets per product. Bullets should be less than 200 characters each, including spaces.
Suggested feature bullet subjects are listed below. Depending on the appliance, it may take multiple bullets to address some of the suggested subjects.
- Capacity (cu. ft.) of oven (upper and lower if applicable) feature and benefit
- Controls feature and benefit
- Cooking element feature and benefit
- Cooking features and benefits (convection, broiling, air fry, air sous vide, proofing)
- Door style feature and benefit
- Drawer feature and benefit
- Smart feature and benefit
- Safety feature and benefit (control lock, e.g.)
- Self-cleaning feature and benefit
- Oven window feature and benefit
- Light and handle feature and benefit
- Appearance/design feature and benefit
- Oven rack feature and benefit
- Proofing function feature and benefit
- Specialty feature(s) and benefit(s)