Introduction & Home Depot’s General Content Standards
The Home Depot Canada imposes standards on Product Information Page (PIP) content to encourage consistency across product categories, to optimize the customer experience, and to ensure the most relevant information is also the easiest to find on the page.
Our complete set of standards can be found in our Onboarding Guide, and offers details on image and video quality, digital asset file formats, number and measurement guidelines, etc. This document will refer to specific sections of the Onboarding Guide where relevant.
**Your content should follow the standards set forth in the Onboarding Guide and this document, preferring this document in the case of a conflict.**
All text must be provided in both English and French, and all text on any image must be bilingual (both languages on one image).
Product Name
Following the product name guidelines and formulae below will ensure customers experience consistency in their shopping journey. They’ll have clear and easy visibility of the most searched for product features right in the names of your products, in the same place across each category.
General Product Name Guidelines
Translation
The Home Depot makes professional French translations mandatory for all PIP elements. This is to ensure Quebec language law requirements are met with excellence.
If you need assistance with French translations, please contact Sematos for a solution at a cost: Étienne Audet at 581-705-3897.
Character Limits
Product names are limited to 100 characters in English and 130 characters in French, including spaces.
Product Naming Formulae
Product Name Legend
- [ *** ] : required elements of the product name
- { *** } : desired and may only be supplied if it is applicable to that product
- |***|: included only when it doesn’t exceed character limit
- “ *** ” : to be added as listed
Assembled Cabinets
Product Naming Formula
Formule pour créer les noms des produits
EN: {Series} + [Product Width “in.”] “x” [Product Depth] “x” [Height] (Add “W“, “D”, “H” after each dimension) + [“Assembled Kitchen”] + {# of Drawers- "Drawer" and/or Doors- “Door”} + [Cabinet Type “Cabinet”] + |“with” Feature “-Adjustable Shelves”, “-Soft Close”, “-Lazy Susan”, “-Pull Out Trash Can”| + [“,” Colour/Finish] + {(Model Code)}
FR : {Série} + [Largeur du produit « po »] « x » [Profondeur] « x » [Hauteur] (ajouter « L », « P », « H » après chaque dimension) + [« Meuble du cuisine assemblé »] + {# de tiroirs – « tiroir » et/ou portes – « porte »} + [Type d’armoire « armoire »] + |« avec » caractéristique « - tablettes réglables », « - fermeture en douceur », « - plateau tournant », « - poubelle coulissante »| + [largeur du produit ou hauteur en po] + [« , » couleur / fini] + {(Code du modèle)}
Example:
EN: Edson 36 in. W x 35 H x 25 D Assembled Kitchen 3-Drawer Base Cabinet, White (BD363V)
FR : Edson, 36 po L x 35 H x 25 P Armoire de cuisine sur plancher assemblée à 3 tiroirs, blanc (BD363V)
Ready to Assemble Cabinets
EN: {Series} + [Product Width “in.”] “x” [Product Depth] “x” [Height] (Add “W“, “D”, “H” after each dimension) + [“Ready to Assemble Kitchen”] + {# of Drawers- "Drawer" and/or Doors- “Door”} + [Cabinet Type “Cabinet”] + |“with” Feature “-Adjustable Shelves”, “-Soft Close”, “-Lazy Susan”, “-Pull Out Trash Can”| + [“,” Colour/Finish] + {(Model Code)}
FR : {Série} + [Largeur du produit « po »] « x » [Profondeur] « x » [Hauteur] (ajouter « L », « P », « H » après chaque dimension) + [« Meuble du cuisine prêt à assembler
» + {# de tiroirs – « tiroir » et/ou portes – « porte »} + [Type d’armoire « armoire »] + | « avec » caractéristique « - tablettes réglables », « - fermeture en douceur », « - plateau tournant », « - poubelle coulissante »| + [largeur du produit ou hauteur en po] + [« , » couleur / fini] + {(Code du modèle)}
Example:
EN: Manchester 12 in. W x 35 H x 24 D Ready to Assemble Kitchen 4-Drawer Base Cabinet, White (B4D12)
FR: Manchester 12 po L x 35 H x 24 P Armoire de base de cuisine 4 tiroirs prête à assembler, Blanc (B4D12)
Cabinet Doors and Drawer Fronts
EN: {Series} + [Product Width ‘’in.’’] “x” [Height] (Add “W”, “H” after each dimension) + [Door Material “Melamine”] + [Door Type “Slab” or “Shaker”] + [“for Kitchen Cabinet”] + [“,” Colour/Finish]
FR : {Série} + [Largeur du produit « po »] « x » [Hauteur] (ajouter « L » et « H » après chaque dimension) + [Type de porte « lisse » ou « Shaker »] + [« pour armoire de cuisine »] + [Matériau de la porte « mélamine »] + [«, couleur/fini »]
Example :
EN: Alexandria 15 in. W x 18 H Melamine Slab Door for Kitchen Cabinet, White
FR: Alexandria 15 po L x 18 H Porte lisse pour armoire de cuisine en mélamine, blanc
Please note that not all of these may apply.
Product Images
**More than half of eCommerce customers explore a product’s image gallery before doing anything else, including reading the product name.**
Please see our Images Guide for complete information on image size, formatting, and general rules and best practices.
Please note that all images must have a native resolution of 1000x1000 pixels or greater to ensure clarity. It is not permissible to “scale up” a low-resolution image to meet this requirement. Images including any text should be bilingual in EN & FR.
The ideal experience should include a primary image and a minimum of 11 additional images or videos, with no more than 21 assets total. The first five carousel images are predetermined and must follow the order outlined after the image examples below.
Image Type |
Example |
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Primary image Product on a white background. No text apart from ‘’Ready-to-Assemble’’ icon for RTA cabinets. Side perspective. The image should include only items that come with the product. |
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Collection Calls out different variations within the same collection or product family. |
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Dimensions diagram Showing the dimensions of the product. In addition, include a dimensions image of an open cabinet. |
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Infographics images Highlight product features such as soft-close hinges, adjustable shelves, easy installation and so on. [BG1] |
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Lifestyle image Product in a styled room. If the article is applicable for multiple room configurations, include a few different variations in separate images (e.g. Kitchen, Laundry room, Storage…). |
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All angle images Side views, Front open, Top-down, Drawer open, Storage depth. |
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Close-ups Hardware (e.g. with knobs if included), Material, Finish, Door hinges. |
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Accessories Accessories to complete a project (Toe Kicks, End Panels, Mouldings…). |
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Buying Guide Highlight additional components required to complete cabinet configurations. |
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Shaker Dimensions Wherever applicable. |
Order for the first five carousel images
Assembled Cabinets/Combos
Primary
1. Collection Image
2. Dimensions
3. Features
4. 1st Lifestyle
5. Video
Cabinet Boxes
Primary
1. Buying Guide
2. Dimensions
3. Features
4. 1st Lifestyle
5. Video
Doors/Drawer Fronts
Primary
1. Collection
2. Dimensions
3. Features
4. Buying Guide
5. Video
See the end of this document for image carousel examples.
Other Digital Assets
| Digital Assets | Recommended |
| Inline Content | If available. Please see separate guidelines and instructions for this section. |
| Intro Video | Features of the product and showing the product in use (EN and FR). |
| Install Video | Assembly and Installation (EN and FR). |
While using the described videos is recommended, having at least one video included in the carousel is required to ensure a first-in-class experience.
Keywords
To ensure optimal product findability, marketing copy and bullet points must include following keywords wherever possible. Writers should aim to include as many relevant keywords as possible while maintaining clear, natural readability and a smooth, customer‑friendly flow. Keywords should be integrated organically into the content and must not compromise clarity, accuracy, or overall content quality.
Cabinets:
- Kitchen Cabinet
- Kitchen Cupboard, Cupboard
- Base cabinet, Wall Cabinet, Pantry
- Toe Kick
Doors/Drawer Fronts:
- Cabinet Door
- Drawer Front
- Kitchen Cabinet
- Melamine
- Shaker, Slab
Marketing Copy
300 - 800 characters in English, ideally around 500 characters
- The overview is a description of the product, laying out its features and should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).
- The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.
Example: Giving you that modern look that will display a chic presentation, Edson 36 in. W x 30 H x 13 D Assembled Kitchen Wall Cabinet with Adjustable Shelves, White (W3630)
is beautifully crafted with 2 shaker style doors. The Edson collection offers a brilliant, solid white complexion with a white interior that will add a touch of brilliance to any room. Including a full overlay door style, the wall cabinet is fully assembled making it easy for you to build the kitchen, bathroom, laundry room, or office of your dreams.
Feature Bullets
5-10 Bullets per product, ideally around 8 bullet points. Maximum 200 characters per bullet.
Start each bullet with a header (capital letters) to highlight key features at glance. Use capital letters in the header only.
Example:
SHAKER DOOR FRONTS - This cabinet's shaker style door fronts (characterized by a 2.5"-width raised frame with a recessed inner panel) impart a simple and timeless aesthetic to any kitchen
Note: It is recommended to use the following feature bullets (that are applicable) listed in the sequence orders below: (You can add whatever applies to the product and is not included in this list). Bolded bullets should be prioritized.
Recommended Bullet Points |
| Dimensions feature and benefit |
| Included in the box |
| Cabinet Type feature and benefit |
| Installation/Assembly feature and benefit (e.g. easy installation) |
| Use cases (e.g. different room solutions) |
| Door/Drawer hardware feature and benefit |
| Material feature and benefit |
| Design/Appearance feature and benefit |
| Shelves/Drawers/Storage feature and benefit with numbers |
| Surface Treatment feature and benefit (e.g. low maintenance & easy to clean) |
| Hardware feature and benefit |
| Warranty |
Product Features/ Attributes
While onboarding, please ensure that all requested attribute information for your product is accurately completed.
PDFs
Note: It is required to use the following PDFs (that are applicable) listed in the sequence orders below: (You can add whatever applies to the product and is not included in this list).
- Brochure
- Installation manuals
- Buying Guide (especially for cabinet boxes, doors and drawer fronts)
- Warranty details
Warranty
Please fill in the warranty line in both English and French. Maximum 200 characters in English; Maximum 260 characters in French. Warranty text must include what is covered and for how long.
Image Guide Example: Assembled Cabinets/Combos
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Image Guide Example: Cabinet Boxes
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Image Guide Example: Doors & Drawer Fronts
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