Introduction & Home Depot’s General Content Standards
The Home Depot Canada imposes standards on Product Information Page (PIP) content to encourage consistency across product categories, to optimize the customer experience, and to ensure the most relevant information is also the easiest to find on the page.
Our complete set of standards can be found in our Onboarding Guide, and offers details on image and video quality, digital asset file formats, number and measurement guidelines, etc. This document will refer to specific sections of the Onboarding Guide where relevant.
**Your content should follow the standards set forth in the Onboarding Guide and this document, preferring this document in the case of a conflict.**
All text must be provided in both English and French, and all text on any image must be bilingual (both languages on one image).
Product Name
Following the product name guidelines and formulae below will ensure customers experience consistency in their shopping journey. They’ll have clear and easy visibility of the most searched for product features right in the names of your products, in the same place across each category.
General Product Name Guidelines
Translation
The Home Depot makes professional French translations mandatory for all PIP elements. This is to ensure Quebec language law requirements are met with excellence.
If you need assistance with French translations, please contact Sematos for a solution at a cost: Étienne Audet at 581-705-3897.
Character Limits
Product names are limited to 100 characters in English and 130 characters in French, including spaces.
ENERGY STAR® Certified Products
For products which are currently ENERGY STAR® certified, please append the following to the end of the product name precisely as it appears here (do not include the quotation marks, and please note the space before and after the hyphen, as well as the all-uppercase format):
“ – ENERGY STAR®”
The above format should be applied to both the English and French names for applicable products.
The inclusion of “ – ENERGY STAR®” in a product name does not count against the character limit in either language.
Product Naming Formulae
Product Name Legend
- [ *** ] : required elements of the product name
- { *** } : desired and may only be supplied if it is applicable to that product
- | *** |: omit these if necessary to stay within the character limit
- “ *** ” : to be added as listed
Portable Air Conditioners
Product Naming Formula
Formule pour créer les noms des produits
{Series} + [BTU Rating (DOE/SACC)] + {Multi-function “3-in-1”, etc.} + [“Portable Air Conditioner”] + [“for” Room Size in sq. ft.] + [Application/Location OR “Room”] + {“,”} + {List Features “Quiet”, “No Hose”, “Wi-Fi Connected”, “Smart”, etc.} + |“with Remote”| + {“in” Colour/Finish}
[«Climatiseur portatif»] + {particularité : silencieux, sans conduit, à connexion Wi-Fi, intelligent, etc.} + {multi-fonctions : 3-en-1, etc.} + {modèle} + {«avec télécommande»} + [«,»] + [puissance en BTU] + [«BTU (norme SACC du DOE)»] + [«,»] + [«pour une pièce de»] + [superficie en pi²] + [«pi²»] + {«,»} + {couleur ou fini}
Product Naming Examples
Exemples de noms de produits
Sabre 5,000 BTU (DOE/SACC) 3-in-1 Portable Air Conditioner for 500 sq. ft. Room, Quiet, in White
Breeze 10,000 BTU (DOE/SACC) Portable Air Conditioner for 800 sq. ft. Room, Wi-Fi Connected
Climatiseur portatif silencieux 3-en-1 Sabre, 5 000 BTU (norme SACC du DOE), pour une pièce de 500 pi², blanc
Climatiseur portatif à connexion Wi-Fi Breeze, 10 000 BTU (norme SACC du DOE), pour une pièce de 800 pi²
Window Air Conditioners
Product Naming Formula
Formule pour créer les noms des produits
{Series} + [BTU Rating (DOE/SACC)] + {Multi-function “3-in-1”} + [“Window Air Conditioner”] + [“for” Room Size in sq. ft.] + [Application/Location OR “Room”] + {“,”} + {List Features “Quiet”, “Wi-Fi Connected”, “Smart”, etc.} + |“with Remote”| + {“in” Colour/Finish}
[«Climatiseur de fenêtre»] + {particularité : silencieux, à connexion Wi-Fi, intelligent, etc.} + {multi-fonctions : 3-en-1, etc.} + {modèle} + {«avec télécommande»} + [«,»] + [puissance en BTU] + [«BTU (norme SACC du DOE)»] + [«,»] + [«pour une pièce de»] + [superficie en pi²] + [«pi²»] + {«,»} + {couleur ou fini}
Product Naming Examples
Exemples de noms de produits
Sabre 5,000 BTU (DOE/SACC) 3-in-1 Window Air Conditioner for 500 sq. ft. Room, Quiet, in White
Breeze 10,000 BTU (DOE/SACC) Window Air Conditioner for 800 sq. ft. Room, Wi-Fi Connected
Climatiseur de fenêtre silencieux 3-en-1 Sabre, 5 000 BTU (norme SACC du DOE), pour une pièce de 500 pi², blanc
Climatiseur de fenêtre à connexion Wi-Fi Breeze, 10 000 BTU (norme SACC du DOE), pour une pièce de 800 pi²
Through-the-Wall Air Conditioners
Product Naming Formula
Formule pour créer les noms des produits
{Series} + [BTU Rating (DOE/SACC)] + {Multi-function “3-in-1”} + [“Through-the-Wall”] + {“Heater and”} + [“Air Conditioner”] + [“for” Room Size in sq. ft.] + [Application/Location OR “Room”] + {“,”} + {List Features “Quiet”, “Wi-Fi Connected”, “Smart”, etc.} + |“with Remote”| + {“in” Colour/Finish}
[«Climatiseur mural encastrable»] + {«avec chauffage»} + {particularité : silencieux, à connexion Wi-Fi, intelligent, etc.} + {multi-fonctions : 3-en-1} + {modèle} + {«avec télécommande»} + [«,»] + [puissance en BTU] + [«BTU (norme SACC du DOE)»] + [«,»] + [«pour une pièce de»] + [superficie en pi²] + [«pi²»] + {«,»} + {couleur ou fini}
Product Naming Examples
Exemples de noms de produits
Sabre 5,000 BTU (DOE/SACC) 3-in-1 Through-the-Wall Heater and Air Conditioner for 500 sq. ft. Room
Breeze 10,000 BTU (DOE/SACC) Through-the-Wall Air Conditioner for 800 sq. ft. Room, Wi-Fi Connected
Climatiseur mural encastrable avec chauffage 3-en-1 Sabre, 5 000 BTU (norme SACC du DOE), pour une pièce de 500 pi²
Climatiseur mural encastrable à connexion Wi-Fi Breeze, 10 000 BTU (norme SACC du DOE), pour une pièce de 800 pi²
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Portable Fans Ventilateurs portatifs
Product Naming Formula Formule pour créer les noms des produits
{Series} + [# of Diameter/Width of fan in inches “inch”] + [“Desk” or “Tower” or “Pedestal” or “Box” or “Window” or “Jobsite” or “Hybrid”] + [Fan] + {Special feature}
[«Ventilateur»] + [«de bureau», «tour soufflante», «sur piédestal», «carré», «de fenêtre», «pour chantier», «hybride»] + {éléments spéciaux} + {Série} + [«,»] + [diamètre/largeur du ventilateur en po]
Product Naming Example Exemples de nom de produit
ONE+ Hybrid Fan
Ventilateur hybride ONE+
16 inch Pedestal Fan
Ventilateur sur piédestal, 16 po
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Air Conditioner Covers Housses de climatiseurs
Product Naming Formula Formule pour créer les noms des produits
{Series} + [Cover shape “Round” or “Square”] + ["Air Conditioner Cover"] + {“in” Colour family}
[«Housse de climatiseur»] + {forme : «ronde» ou «carrée»] + {Série} + [«,»] + {couleur}
Product Naming Example Exemples de nom de produit
Square Air Conditioner Cover in Khaki
Housse de climatiseur carrée, kaki
Round Air Conditioner Cover
Housse de climatiseur ronde