Please see our Video Guide for detailed information on technical requirements for video assets.
Please note that videos appear on the page in the 5th position (and onward) in the image gallery.
Customers generally have a low tolerance for video content that doesn’t add valuable information. It’s best for videos to be short (shorter than 90 seconds is best) and packed with examples of features in use and their benefits.
It’s recommended that only one video be added as core product page content. However, multiple videos can be presented in the rich inline content below the fold (see the section on Inline Content below) where video titles and thumbnails are visible to the customer.
You should not rely on videos in place of good images. Videos should be supplemental to a strong set of product images, not a replacement.
Videos for appliances should:
- Explain product features (especially complex features) in detail
- Show examples of features in use
- Explain the benefits of the features demonstrated
- Favour explaining top features over advertising the product or brand
- Be produced in English and include both English and French subtitles