The Seeds Sampling Program is the process of targeting a specific group of valued Home Depot customers and sending them free products in exchange for their honest rating & review.
Key costs associated with sampling:
- Cost per unit being sampled
- Supplier must provide the sample
- Shipping fees (fulfillment, shipping to customer, etc.)
Getting Started:
- To learn more or sign up for this paid program visit https://resources.bazaarvoice.com/brand-invite-ca-home-depot.html
- Click “Get Started”
- Fill out the form and select the “Sample Products” check box
- Click “Send”
- Within 48 hours a member of the Bazaarvoice team will reach out to discuss details, pricing, timeline, and work with the vendor to launch the campaign
Benefits:
- Seeds products have a 2.78% conversion rate (compared to 1.19% site average).
- Collect reviews for targeted key items in order to boost conversion and gain awareness
- Launch new products with reviews
- Ensure promotional/high-visibility items have reviews
- Improve UGC for products that have low-star ratings
Additional Resources:
- Seeds sampling timeline calculator: https://samplingcalculator.bazaarvoice.com/
- Seeds sampling overview video: https://bazaarvoice.wistia.com/medias/yi42biizvi